Gaska tape: Successful manufacturing in the midst of Elkhart's entrepreneurial culture
Gaska tape: Successful manufacturing in the midst of Elkhart's entrepreneurial culture
Gaska Tape at a Crossroads
Case Synopsis
This company tells the story of a well alive culture of succesful manufacturing in the United States of America.
How did Gaska become what it is today? Its trajectory is filled with numerous ups and downs, beginning in 1965.
This case presents business students with a unique opportunity to delve into the intricacies of manufacturing, entrepreneurship, and family business dynamics.
Dive into the heart of a family business saga with our case study on Gaska Tape Inc., located in the heart of Elkhart, Indiana.
Students at undergraduate and professional levels will explore the complex relationship between family values and business decisions amidst a complicated economic landscape in family firms.
Conflict
Leadership
Manufacturing
Gaska Tape very much illustrates Elkhart's entrepreneurial potential.
In Elkhart someone starts with an idea in a two-car garage and thrives. That's the story of Gaska.
What sets Elkhart apart is its "get it done" attitude—opportunities are grabbed, and entrepreneurship blossoms.
Jack Boyd Smith Jr.
Download The Case Here
The case is comprised by three different parts, each emphasizing different aspects of the story and times in the history of Gaska.
For more details on how to introduce students to each part of the case we strongly advise instructors to read the teaching note.
Watch Jack himself telling his story
A compelling material for your students, making your class more engaging.
Gaska Tape
Podcast version narrated by Andreas Widmer