¿Alguna vez han visto el desafio?

¿Habría preferido Ángela Gisela Ordoñez quedarse en su casa?

¿Habría preferido Ángela Gisela Ordoñez quedarse en su casa?

¿Cómo puede un contrato reflejar justicia entre las partes cuando una de ellas tiene más poder que la otra?

Download The Case Here

The case is comprised by three different parts, each emphasizing different aspects of the story and times in the history of Gaska. 

For more details on how to introduce students to each part of the case we strongly advise instructors to read the teaching note. 

A learning experience with business students in mind.

Students at undergraduate and professional levels will explore the complex relationship between family values and business decisions amidst a complicated economic landscape in family firms.

Conflict

Leadership

Manufacturing

Gaska Tape very much illustrates Elkhart's entrepreneurial potential.  In Elkhart  someone starts with an idea in a two-car garage and thrives. That's the story of Gaska.
What sets Elkhart apart is its "get it done" attitude—opportunities are grabbed, and entrepreneurship blossoms.

Jack Boyd Smith Jr.

Gaska Tape CEO

Watch Jack himself telling his story

A compelling material for your students, making your class more engaging.

Gaska Tape

Podcast version narrated by Andreas Widmer